Rising Giants Eps. 3 - Tomas Gimenez (Cambodia Country Manager @ AB inBev)
In this episode we interview Tomas, country manager of AB InBev in Cambodia. Originally from the US and working in the FMCG space in Cambodia, Tomas previously worked at BCG in NYC. 🧑🏼💻🗽
Welcome to the Rising Giant's Podcast Newsletter by Max Thornton and Dominic Kalousek.
Talking with entrepreneurs and investors in the world’s most rapidly evolving frontier markets to understand what it takes to have bold ideas and build the business disruptors of tomorrow. Join Max and Dominic as they explore the different backgrounds and playbooks of innovators in the region, bringing to light how they are impacting these growing markets and forging the path for more to come.
After each new episode, we send out a newsletter highlighting frontier market leaders who are making an impact in these markets and are a “rising giant” in their industry.
In this weeks episode, we had Tomas Gimenez, Country Manager for Cambodia and Laos, from AB inBev.
In today’s episode we discuss:
- Strategies for FMCG market entry in frontier markets 🚪
- Understanding the unique customer profile of the Mekong Region 🙋🏽♀️🙋🏽♂️
- Novel approaches to cross-cultural marketing and sales 💻
We really enjoyed this conversation learning about the fast-moving consumer goods (FMCG) space in frontier markets and how Tomas is building Budweiser’s premium brand in Cambodia, where low-cost light beers have traditionally had market share dominance. 🍻📈
🎧 Find us on Apple Podcast, Spotify, Google Podcast, and Anchor!
📚 Frontier Market Resources To Learn More:
2021 Investment outlook for emerging markets in Asia 💪🏽
Budweiser’s frontier market strategy entering Cambodia 🚪
Why frontier markets will outperform in the 2020’s 📈
👨🏼💻 Frontier Market Job Opportunities:
AB inBev is hiring a Trade Marketing Manager in Cambodia.
Khmer Enterprise is looking for Public Relations Officer in Cambodia.
UNDP is looking for International Interns at their Cambodia country office.
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🧐 About Rising Giants
The Rising Giants Podcast was created in November 2020 by Max Thornton and Dominic Kalousek after realizing that there were a limited number of resources available for insight into the local startup ecosystem in Southeast Asia.
Our mission is to talk to entrepreneurs and investors in the world’s most rapidly evolving frontier markets to help understand what it takes to have bold ideas and build the business disruptors of tomorrow. Through our personal exploration of these landscapes, we dive deep in our interviews with inspirational individuals learning about their career journeys, ideas, and insights into the markets of developing startup ecosystems, and expanding on why they see their business and the region as a "rising giant".